The competition is heating up. Account holders are looking for a primary banking application — an app they keep on the home screen of their phone. This infographic shows how to stay in the ring.
Stop Making Big Data Blunders
According to Gallup Research's recent study, over half (53%) of fully engaged customers have received an ad from their primary bank for a product they already had. In the age of targeted marketing, sending general blanket ads to all your account holders just won't cut it.
See how personal financial management (PFM) applications can make a difference in your account holders' lives.