Primacy, Schimacy: How Data is Changing Primary Banking Relationships

Primacy used to be more straightforward. It was all about hometown banks and lifetime relationships. But, most consumers no longer have just one financial relationship and consumers have more choice than ever in where to turn to meet their financial needs. In this session, we’ll weigh in on what primacy means today and how data is changing the way consumers view — and financial providers build — primary banking relationships.