Financial Data Fuels Personalized Experiences — And Consumers Are Willing To Share It
August 8, 2023 | 1 min read
Consumers expect custom experiences from their financial providers, but personalization requires sharing their data.
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Today’s consumers want and expect more from their digital banking experiences. But many financial providers still fall short of delivering a differentiated experience that meets their top expectations. According to Forrester, most digital banking consumers say their “primary financial provider offers a mobile app that is about the same — or even worse — than other banking apps” and “is undifferentiated in the broader banking market.”
So how can we do better to meet consumer expectations? MX’s latest survey of 1,000+ U.S. consumers reveals 5 areas financial providers can focus to meet top consumer expectations:
consumer expectations
personalization
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