American Banker
Bank Trends to Watch in 2022
By Miriam Cross
January 4, 2022

2. Banks will get better at delivering personalized insights 

First Foundation, a $7.7 billion-asset institution in Dallas, recently launched an app with the financial data platform MX. FFB Mobile will aggregate all of a user’s accounts across all financial institutions and offer personalized insights, such as predicting overdrafts before they happen.

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