Banking Dive
How neobanks are cashing in on the Gen Z market
By Anna Hrushka
November 10, 2021

While parents' banking habits influence their children, researchers found, the difference in those habits is getting progressively wider.

"The key to cracking this audience is winning over the parents of these teens, who must give approval for their child to use these services," said Shayli Lones, vice president of go-to-market at financial data platform MX, and one of the authors of a recent report exploring Gen Z and Millennial trends in banking. 

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