Forbes
The Best Banks For Improving Consumers’ Financial Health (And Why This Is A Winning Strategy)
April 26, 2021
By Ron Shevlin 

Competing on financial health can be a defensible strategic position in the market because it’s hard to do and takes a strong commitment to the strategy. It requires:

Data. No financial institution has cracked the nut on quantifying financial health.

Financial Health Network and MX have done great work towards developing behavior-based financial scores. Their efforts can help jump start institutions looking to compete on financial health.

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