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Exceeding Expectations In A Digital World

Dec 9, 2013 1:17:00 PM

Opportunity knocks … will financial institutions open the door?

There is an ongoing shift away from traditional banking. Today, account holders are managing their money through online and mobile applications. They expect to have the same experience managing their money as they do with other online and mobile apps they use every day.

In fact,

  • 85% of account holders say that having one place to manage all their finances is one of the most important services an institution can provide
  • 52% of account holders would leave their current institution for one that offers better money management capabilities

Banking is not simply about having convenient branches and ATMs anymore, it's about providing a more convenient, engaging, and complete banking experience.

Jon Ogden

Written by Jon Ogden

Jon Ogden is the Director of Content Marketing at MX.

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